Imagine selling a product everyone needs and everyone buys.
That’s promo.
Sure makes the task of finding a prospect easy. Just look for two qualities: a pulse and a checkbook.
But in time you learn two lessons that help you limit your search—identifying your target market and narrowing in on your message.
There's a lot I can teach you about selling promotional products and branded apparel but these two things are up to you and it's only by trial and error that you get your answers.
Starting out in sales, you are the Tasmanian devil: unorganized, highly caffeinated, and selling at a frantic pace. You are calling on everyone, all the time and saying anything that comes to mind.
Eventually, you calm down and sell with more structure, patience, and planning. In the meantime, hide the valuables, secure anything breakable, and go wild!
It’s okay to be scattered, unorganized, and resembling a Looney Toons character when you are just starting out. In fact, enjoy it. This might be the only time you get away with such sales insanity.
Sales Vault members are crazy-good at selling promo. Join us or call Bill at 781-934-7036.
The preceding content was provided by a contributor unaffiliated with Printing Impressions. The views expressed within may not directly reflect the thoughts or opinions of the staff of Printing Impressions. Artificial Intelligence may have been used in part to create or edit this content.
- Categories:
- Business Management - Marketing/Sales
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.





