Eight Errors I Found in One Print Sales E-mail
I wasn’t sure whether to laugh or cry
Here’s a copy of a print sales e-mail I received recently. I have highlighted eight basic sales errors that I found in this e-mail.
My names ???? and I work for a printing company called ???? based in ????.
1. The first paragraph is full of typos
2. Where you are based is not the most exciting to persuade someone to carry on reading an e-mail
3. This is clearly a mass e-mail blast. I don’t feel valued as a prospect
???? is a print management company that has over 50 years’ experience in the commercial printing industry and we recognize that in the very competitive world of print, first impressions count. We also offer print design for all clients needing a new design for any sort of print.
4. “Competitive” makes it sound all about price—it’s inviting me to push them on price.
We currently work with clients such as ???? as well as many other smaller businesses and sole traders. The quality of our work and personal service is second to none and our prices are very competitive.
5. Everyone expects good quality
6. Everyone expects good service
7. Competitive prices makes it sound all about price again
If you are looking for a printing company or just want a new quote for your printing requirement, do not hesitate to contact me.
8. Asking for a quote when I’m not engaged makes it all about price
I have been given no reason as to why I should buy from this company
It doesn’t engage with me. The sender is clearly working on the principle of “If you throw enough mud some of it will stick.” In other words, if they send enough e-mails they might win one or two new clients.
Many printing companies are frustrated how hard it is to engage buyers in today’s world. That’s where Matthew Parker can help. He is a gamekeeper turned poacher. Parker has bought print for more than 20 years and received over 1,400 print sales pitches. He now uses his buyer’s point of view to give practical advice to printers. He helps them engage with prospects and customers to create profitable relationships.
Download his free e-book, "Ten Common Print Selling Errors And What To Do About Them" and check out his recently launched book, "How To Succeed At Print Sales: Setting targets, planning the right activities and making sure goals are met."