Eight Errors I Found in One Print Sales E-mail
I wasn’t sure whether to laugh or cry
Here’s a copy of a print sales e-mail I received recently. I have highlighted eight basic sales errors that I found in this e-mail.
My names ???? and I work for a printing company called ???? based in ????.
1. The first paragraph is full of typos
2. Where you are based is not the most exciting to persuade someone to carry on reading an e-mail
Many printing companies are frustrated how hard it is to engage buyers in today’s world. That’s where Matthew Parker can help. He is a gamekeeper turned poacher. Parker has bought print for more than 20 years and received over 1,400 print sales pitches. He now uses his buyer’s point of view to give practical advice to printers. He helps them engage with prospects and customers to create profitable relationships.
Download his free e-book, "Ten Common Print Selling Errors And What To Do About Them" and check out his recently launched book, "How To Succeed At Print Sales: Setting targets, planning the right activities and making sure goals are met."