Fall Season Marketing to Influence Holiday Sales
Use outdoor events to connect with customers
Fall is an ideal season for outdoor events where businesses can showcase their wares and engage with shoppers. Farmers’ markets are one example of experiential marketing for farmers, bakers and other producers of natural products.
Design ads that capture the season
Many retailers are looking to catch consumers’ attention early this year. According to a just-released survey by Experian Marketing Services of 212 marketing executives, 49% of retailers will launch their holiday campaigns before Halloween. Furthermore, 70% plan to use some sort of promotional offer this holiday shopping season: 39% will offer free shipping, 28% will offer a deal of the day, 21% will offer online coupons and 3% will offer layaway. In this design, the warm earthy colors and the decorated dinner table are a perfect setting for a family get-together. This ad portrays fall season but at the same time sets the tone for the upcoming winter holidays to capture attention of party planners and event hosts well before the season begins.
Build social media channels
Social media is a great way for brands to share their stories any time of the year but, with the holidays approaching, they are on overdrive. According to Hubspot, Consumers are 71% more likely to make a purchase based on social media referrals. Sites like Pinterest, Facebook and Twitter have become ideal platforms for friends and families to connect online and share referrals on everything from gift ideas to restaurants to favorite stores. Businesses with highly interactive profiles, large fan bases and engaged audiences have a huge advantage over those who have not yet explored the potential of this media. SproutSocial found that 74% of consumers rely on social networks to guide purchase decisions.