Every Sales Rep’s Biggest Mistake
Take a second to ponder that before continuing…
Through the eyes of one customer, the biggest complaint is a lack of follow up.
Many years ago, I stumbled across a blog written by a restauranteur in Utah named Josh. He was railing on and on about how salespeople suck and their lack of follow-up is abysmal.
I tracked Josh down and got him on the phone. After first reassuring him this was not a sales call, I asked him about his blog and he said this:
“I opened a new restaurant in Salt Lake City and spent $15,000 in the first six months on various ideas to drive traffic. Sales rep after sales rep called on me and made their pitch. I bought into a few of those ideas, but none of them panned out.
What irritated me was, the salespeople all made promises but no one ever called me back to find out how I was doing or if their solution worked.
The only thing that actually made a difference was when I spoke with a local printer and he printed me up some flyers, which I mailed out and dropped off everywhere. There was a coupon and it was a big success.
Ironically, the printer never called me to follow up. Figures.”
Now that you know this, call the customer after they returned from a trade show. Find out how their new product launch went. Ask about the results from their fundraiser.
Do this fearlessly, for even if things didn’t work, you are showing your professionalism in trying to make it better next time.
So, if you want there to be “next time,” you better start following up.
Every sales challenge you’re facing has been solved by someone else. Find ideas, inspiration, and continuous sales growth through The Sales Vault community. For more information, go to SalesVault.pro. Bill Farquharson can be reached at 781-934-7036 or firstname.lastname@example.org
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at email@example.com or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.