Event vs. Relationship Marketing (Part III of IV)

From last week...

“Yep,” Marka said. “With the event sale, we can’t overstate the importance of the sales ‘close.’ The catapult generates awareness for your product, but once the consumer’s at the chariot store, the close is crucial because there are multiple options in any product category. It’s up to the salesperson to close the deal when he or she has an opportunity.”