Equipment Lists — Still an Important Tool for Print Buyers
So now that you know that print buyers believe that equipment lists are an important tool, you can raise the value of your own equipment lists. Start by adding some commentary in the list that explains what types of jobs are a good fit for each piece of equipment or the benefit of the technology.
Still don’t believe that print buyers know that much about equipment? Then put yourself to work by educating your clients one-on-one. It’s a great opportunity to create value.
What are your thoughts?