Equipment Brand: More Important Than You May Believe
“More important than brand is a particular printing press’ set of features, age, maintenance and integration into a plant’s job management systems. Most important is its operator.”
Both sides of the coin are valid—but what I found most interesting was suppliers had a much different take on the subject. When asked the same question, 69% of print suppliers believed equipment brand was not important to their customers. As one industry leader put it:
“I find most print buyers are less concerned with brands of equipment and more concerned with ‘capabilities’ when it comes to their interest in our equipment inventory. What the majority of new customers generally want to know is prepress, press size/capabilities, coating and turnaround time.”
What we’re finding is that print buyers starting to chime in on these issues. Let’s hear your comments on the subject: When it comes to print buyer interest in equipment brand, what have you found to be the case?