Equipment Brand: More Important Than You May Believe

Print Buyers Online.com recently asked our print buyer members, “How important is the brand of printing press/equipment in the production of your jobs?” Of the 72 print buyers who participated in the Quick Poll Survey:

• 6% said it was “very important”
• 44% said it was “somewhat important”
• 49% said it was “not important at all”
• 1% said “I don’t know”