Engage Audiences with Targeted Advertising on Social Media
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kritiadlakha
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As social networks like Facebook, Twitter and LinkedIn become the daily haunts of millions of consumers; businesses are increasingly advertising on them to target audiences with specific demographics, social connections, interests and habits. According to Business Insider, “Social networks are an interesting advertising channel as they offer enormous user bases and deep databases. And they have high engagement and desirable demographics. Americans were spending an average of 12 hours per month on social networks as of July 2012, with 18-24 year olds averaging 20 hours."
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