Emerging Online Marketing Strategies for 2014
These are the suggestions for the future:
Focus on “social” as the new marketing mantra
There is a shift in the way marketers are achieving their goals. According to the 2013 CMO Survey, there has been 28% increase in emphasis on diversification strategies, the most important of which is organic growth. This explains the expanded focus on social media. Organic growth requires wide, viral reach and few other marketing techniques offer it to the same degree as social.
Kohl’s Facebook page skyrocketed to well over a million fans with their promotional campaign asking them to vote for schools to give out $10 million in charity.
Marketers in all sectors except for B2B products (B2C products/services and B2B services) plan to increase spending in 2014 but will decrease funding for traditional marketing and advertising. In fact, within five years, social media is expected to be an average 22% of marketing budgets. Right now social media accounts for 8% of marketing spending and, in twelve months, it is expected to account for nearly 12% of marketing budgets.
Prioritize the sharing of great content
There’s great content marketing and not-so-great content marketing. What matters most in is the perceived value delivered. So companies need to change their mantra from “always be closing” to “always be helping.” As Ted Williams says, “Speak to the dog, in the language of the dog, about what’s in the heart of the dog.” In other words, your insights should be driven from connections, engagements and commonalities. We don’t need more content. We need more relevant content and here’s how you can stay true to this purpose: