Email Marketing: Why you should run a win-back campaign (and how CNET engaged 26% of inactives)
Sometimes people fall out of love … with your newsletters and email marketing. Or change jobs. Or email providers. There are a million reasons why they stop reading and engaging with your email. This is why email marketers need to run win-back campaigns. That is, reaching out to inactive subscribers and compelling or convincing them to re-engage with your email sends. If they don’t re-engage, it’s time for list cleansing — no longer sending emails to this group. Read on to learn more about cleansing your email list.