Email Marketing to Drive Revenue in a Cross-Platform World
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kellyglass
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A recent study found small- and medium-sized businesses (SMBs) ($1-50 million and less than 1,000 employees) are spending the largest portion of their marketing budgets on email marketing, not traditional media like print, radio and TV, and not social media like Facebook or Twitter. At 15%, email marketing is ahead of events and trade shows, person-to-person contact, print ads and social media (Local Media Innovation Alliance, "Email Delivers Dollars . . . . and Data).
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