Media Convergence Takes Physical Form at Pack East
Recently, I attended Pack East held in New York City at the Jacob K. Javits Convention Center. I’ve previously attended various elements of what has now been converged into this newly defined, bundled trade show vertical that is Pack East. The show, which was run very effectively by UBM Canon, has reached a point of interest to me as a leading evangelist for Media Convergence. I see this bundling as just one additional level of the proof of concept for Media Convergence.
Thad Kubis is an unconventional storyteller, offering a confused marketplace a series of proven, valid, integrated marketing/communication solutions. He designs B2B or B2C experiential stories founded on Omni-Channel applications, featuring demographic/target audience relevance, integration, interaction, and performance analytics and program metrics.