Eight Tips for Becoming a Leading Brand

6) Be thoughtful. A pen I had stopped working properly and I called Waterman’s customer service and arranged for a pickup. When the pen was returned, it was a brand new one and a note was included that said, “We apologize for your original pen and are sending you a new one courtesy of Waterman.” Needless to say, the Waterman brand went up in my book.

7) Be smart. If you find that you are marketing products that no longer meet the needs of your key customers, sift them down into a smaller group. This is tough for many companies, particularly legacy owners, but is the necessary hard work of smart marketers.

8) Be ready. The faster you can respond to your customers the better. Waiting for something to happen, from the customer’s perspective, is not gratifying. Try and make your customers’ schedule yours and provide them with the swiftest services you can.

Implement these simple tips—along with taking a personalized approach—and you’ll be on your way to becoming a leading brand.

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Tom Wants To Hear Your Branding Issues:
Tom Marin, managing partner of MarketCues, wants to hear from you! Follow MarketCues on Twitter for branding and social media tips—as well as the latest trends. Tom also welcomes e-mails, new LinkedIn connections, calls to (407) 330-7708 or visit www.marketcues.com. How can he help solve your branding issues?

Note: If you are a printing company or product/services company serving the print-media market, and would like to be considered for a feature in this blog, please contact Tom Marin for an interview.