How NOT to Impress a Prospect
The phone message I received today blew me away. Not in the good sense, unfortunately, but along the lines of “is this how a printer in 2009 thinks he can impress a prospect?”
Not only did he mumble, making me strain to understand the company name as well as his own, but then he did something so lame that I almost felt sorry for the guy.
Long regarded as a print buyer expert and trade writer, Margie Dana launched a new business as a marketing communications strategist with a specialty in printing and print buying. She is as comfortable working in social media as she is in traditional media, and now she’s on a mission to help clients build customer communities through carefully crafted content. Dana was the producer of the annual Print & Media Conference.
Although she has exited the event business, Dana is still publishing her Print Tips newsletter each week. For more details and to sign up for her newsletter and marketing blog, visit www.margiedana.com