Effective Marketing Tactics for SMBs by George Bounacos

It is a challenge to stand out in a crowded marketplace, and effectively convey the uniqueness of your brand. In a bid to connect with prospects across channels, SMBs get overwhelmed with the available options and the cost associated with exploring and using them to get satisfactory results. In the last segment of our interview with George Bounacos, after taking advice on SEO and tips on online marketing, we tried to understand how SMBs can effectively use various channels of marketing to establish themselves among their industry peers.