Ecommerce: Why online retailers are experimenting with brick-and-mortar locations
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Susan Warren
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According to Advertising Age, virtual marketing has become the norm. However, some ecommerce retailers have recently invested in the opening of brick-and-mortar stores in order to stay ahead of the marketing curve and establish better relationships with their customers. Watch Debbie Hauss's interview from the MarketingSherpa Media Center at IRCE 2015 to learn why expanding to brick-and-mortar stores is becoming common for online retailers.
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