Easter Campaigns that Deliver
By the way, beyond candy, the biggest categories of advertisers for Easter are retailers, especially grocery and supermarkets, travel companies, eCommerce sites and movies.
1. Use traditional symbols
Most Easter marketing features pastel colors, dyed eggs, the Easter bunny or, possibly, religious themes. These are all well-recognized symbols of Easter, which give you instant recognition for your promotions. The trick is to pull them off without looking just like everyone else. One way to do this might be to go bright and bold with the eggs or feature your logo in pastels so that your campaigns are distinctly different but equally effective. For example, you might not think of going to the zoo on during the Easter holiday but Kolner Zoo created a campaign featuring eggs painted with pictures of their unexpected animal contents. It's eye-catching, clever and attractive.
This imagery in this Pernod Ricard ad is extremely simple but it uses an Easter symbol in red and black rather than pastel.
2. Adapt your characters to embrace themes
On the flip side, you can take the character or mascots you use regularly and have them celebrate the holiday. M&Ms get dressed up in a bunny costume to spread some joy in this ad. The company takes it a step further with a mobile ad campaign that encourages viewers to access recipes that incorporate M&Ms.