Drive More Targeted Traffic to Your Website with SEO Best Practices - Part II
Marka scribbled more on the whiteboard:
Use search-engine-friendly page titles—Earlier we discussed including in our O-site copy terms prospects are likely to be searching for. Page titles, too, should include SEO-friendly descriptions and keywords relevant to the page itself. Let’s try “Low Cost, Efficient FEI Kiln X1 for Small Businesses,” not “FEI Product #18.”
“What about metatags?” Zoot asked.
“Metatags still do factor into SEO rankings, so we should be sure to include metatag descriptions on every O-page, as well as text descriptions of every image,” Marka answered.
“SEO seems complicated,” Org said. “How time consuming will it be to keep our site optimized?”
“To do SEO right usually requires a significant time commitment,” Marka admitted. “From a big-picture standpoint, we should frequently evaluate our O-site to see how well it’s optimized based on the best practices criteria I’ve listed. On a smaller scale, our social media accounts must be updated daily and our O-site should be updated almost that frequently. Fortunately for you, Org, this is exactly the kind of thing you hired me to do.”
Org smiled. He could rest easily knowing Marka would do whatever it took to keep their O-site optimized for search engines.
“These efforts will pay off in terms of lots of highly-targeted traffic landing on our O-site, right?” Numo asked.
“Indeed,” Marka said.
“Not every prospect who finds FEI O-line will be ready to buy right away,” Zoot objected. “How do we turn this traffic into actual highly-qualified leads?”
“Excellent question,” Marka said. “I’ll answer that in a moment.”
Next week: Marka tells the tribe how FEI can capture targeted Website traffic and nurture these leads until they’re ready to buy.
Today’s FIRE! Point
Link building, page titles, and metatagging/image tagging are all important components of an SEO strategy that works.