Dos and Don’ts for Creating and Using Sales Brochures

Over the past few weeks, FEI marketing whiz Marka has given the FEI tribe some tips on creating print ads that get results. This week, Marka gives the tribe the first in a series of lessons on planning and creating effective brochure promotions. Remember, fire = print.

Marka and Zoot were hanging out at Grape Leaf frozen yogurt store, the hottest new chain in town. Marka watched in amazement as Zoot wolfed down a large mint chocolate chip cone in less than 30 seconds.