Don’t Let Your Direct Mail Be Fashionably Late
Special order envelopes and materials
You want to make sure that your direct mail stands out from that of other companies or organizations; your vendor will be able to discuss personalizing your mail to make it unique and to carry the message that you want to get across. However, when deciding the shape, size, and weight of your envelopes and materials, you can save time and money by ensuring they are the right size to be carried as standard mail. If they require special handling, the postage will cost you more, and it may be returned to you until the correct postage is used. Use a direct mail management company to alleviate these problems, as your chosen vendor should be aware of all postage regulations.
Check your address lists
To help you meet your deadlines you need to ensure that your mail is going to the right person at the right address the first time round. To ensure this, you need an up-to-date mailing list, and you need to be able to track your potential customers or supporters if they move. Your direct mail vendor can process the mailing lists to merge and purge duplicate or bad records and keep your lists current using the National Change of Address (NCOA) software.
Once you know what you want to achieve, have developed a workable timeline of how you are going to achieve it, double-checked the U.S. Postal Services regulations, and have your current address list(s), there is only one thing left to do, and that is to put your plan into action and reap the benefits of using direct mail. While you can attempt to do all of this by yourself, you can save time, money, and a lot of effort by using a good direct mail production company to oversee the project from beginning to end.