Done is Better Than Perfect
GET ON THE SOCIAL MEDIA BANDWAGON—Whether it’s a blog, a newsletter, a LinkedIn Profile, or videos on YouTube, you have GOT to be doing something here. Start small. Just get yourself a Facebook page and invite some clients to like it. Then, you can post (or re-post) things you think your clients will find interesting, and BAM—you’re in the game. You are a content provider, and your clients will appreciate you and see you in a new light.
LEARN IT—If there is ANYTHING about the industry that you’d like to know more about, learn it. Take a tour of a paper mill. Have one of your digital equipment vendors explain to you what storefronts, variable data or how QR codes are being used to drive traffic to sites. Read blogs, case studies, and anything else you can get your hands on. But LEARN. You don’t have to have a PhD like Dr. Joe, just learn something new that will help your clients achieve their goals. Stop second-guessing yourself.
There is really no such thing as perfect. So take a look at that to-do list, or listen to what your peers are saying that you really need to do. And start checking those items off your list. Aim for DONE and you’ll be glad you did. And so will your customers.
If you need help with any of the above, there are people who can help you. And yes, I am one of them. But by all means, get help from somewhere if you need it. I’m here if you need me.
Blogger, author, consultant, coach and all around evangelist for the graphic arts industry, Kelly sold digital printing for 15 years so she understands the challenges, frustrations and pitfalls of building a successful sales practice. Her mission is to help printers of all sizes sell more stuff. Kelly's areas of focus include sales and marketing coaching, enabling clients to find engagement strategies that work for them and mentoring the next generation of sales superstars.
Kelly graduated from the University of Michigan with a degree in Political Science and, among other notable accomplishments, co-founded the Windy City Rollers, a professional women's roller derby league. She is also the mother of two sets of twins under the age of ten, so she fears nothing.