Don’t Have $3.5M? Here’s Six Ways to Build Your Brand
Ignoring your competition is a recipe for failure. As the saying goes, “Knowledge is power.” That applies to knowing what your chief competitors are doing and saying so you can determine the best strategy to overcome their threats.
6. Invest in your brand.
Just as you should never take your customers for granted, you should never take your brand for granted either. Perhaps you are the leader today or close to it. That’s great! But don’t assume you always will be. Just look at Kodak. Its leadership thought it would always be the king of the mountain.
Building your brand–using consistency and selectivity–can be a sound business strategy. Just make sure you are spending your hard earned dollars on things that produce long-lasting results.
Tom Wants to Hear Your Branding Issues:
Tom Marin, managing partner of MarketCues, wants to hear from you! Follow MarketCues on Twitter for branding and social media tips—as well as the latest trends. Tom also welcomes e-mails, new LinkedIn connections, calls to (407)330-7708 or visit www.marketcues.com. How can he help solve your branding issues?
Note: If you are a printing company or product/services company serving the print-media market, and would like to be considered for a feature in this blog, please contact Tom Marin for an interview.
Tom Marin is the Founder and President of MarketCues, Inc., a national consulting firm. He has worked for some of the world’s largest corporations and middle-market firms. Tom’s focus is to help CEOs drive their strategy shifts and strategic growth programs. Follow MarketCues on Twitter. Tom also welcomes emails new LinkedIn connections or calls to (919) 908-6145.