Don’t Fool Yourself...Your Customers Don't Care About You!

You probably aren’t calling your prospects—or even customers—at night, but you’re probably calling them when it works for you, not them. How high up on their priority list are you? Probably not as high as you think. Have you taken the time to really get to know who they are and what matters to them? That’s the only way to move up higher on the list.

Have you taken the time to figure out how your “stuff” is going to make your prospects’ life better...not just improve their companies’ nebulous ROI, an ROI you may be paying more attention to than they are. In this time of oversaturation of information and choices, businesses that delve into the realities of life and how the personal and professional overlap will be allowed in their customers’ lives. Those that don’t will be just another intrusion.

Imagine if one of your suppliers took the time to get to know you...really get to know you. Would you do business with them? Would you let that person into your life?

I’m betting you would.

Follow me on Twitter at @clayforsberg and check out more of my ramblings on my blog: "On the Road to Your Perfect World."