Don’t Be Green - Be Sustainable!
✓ Can you help your customers design packaging to reduce materials? Make them from recycled content? Make them recyclable?
✓ Can you use alternative materials to make them recyclable or compostable?
✓ Can you help your customers design their packaging to be refillable, reusable and repairable?
✓ Can you take back your products for recycling? Can you create reverse-distribution logistics and strategies?
These questions make it clear that, while sustainability “starts at home,” it is necessary to reach up and down the supply chain to ensure that your suppliers are seeking to become more sustainable and that you deliver products that make it possible for your customers to do the same.
Good reading and good luck!
• Define their sustainability strategies,
• Deliver a positive, sustainable image,
• Gain credibility, trust and respect, and
• Measure the results of their green initiatives and actions.
Gail is a nationally recognized speaker on a wide range of subjects and brings enthusiasm and a unique blend of experience to the podium. As an industry analyst and journalist contributing to publications in the United States, Canada, India and Brazil, she has covered a number of beats, particularly sustainability in printing and mailing, print on demand, variable data printing and direct mail.