Does Your Content Need a Spring Cleaning?
If your content isn't getting the engagement you hoped for, it's time to take a good honest look and ask yourself “is my content boring?” No matter what your niche, there's no excuse for boring content. If your text sounds dry and dull or you find you're sliding into jargon or clichés (honestly, we've had enough thinking outside the box to last for years), it's time to give your content some serious editing.
5. Who Do I Talk About Most?
Keep reminding yourself that content isn't about you, it's about your customers. From your newsletter to your Twitter feed, content that endlessly talks about and promotes your business is a no-no. Talk to and about your customers. Share something useful with them. Make them laugh. Make them think. Tell them what you can do to make their life better.
If your content is looking drab and dusty, give it a spring clean with fresh language, a polished plan, and plenty of listening. Your content is one of your best methods for getting your customers to interact with you, so make sure it's sparkling.
John Foley Jr. is the CEO of interlinkONE and Grow Socially. John and his team help printers get on a strong path to marketing success. Their approach includes software solutions, consulting, Website development, marketing audits, and strategic marketing plans. interlinkONE’s software solutions for the print industry include their marketing automation platform, MAX, and ilinkONE V8. Learn more about MAX: Marketing Automation. Executed. by visiting MarketWithMAX.com, John at JohnFoleyJr.com, and his companies at interlinkONE.com and GrowSocially.com.