Do Your Homework Before Making That Call
When I get cold called by someone who hasn’t so much as Googled my name, I lose respect. It sends a very specific message to me, as in, “I sound like I’m excited to speak to you but in fact, you’re just someone on my list to call and I want something from you.”
I dismiss these types of callers.
Don’t waste your time or your prospects’ time. Make an effort before you make a call.
Long regarded as a print buyer expert and trade writer, Margie Dana launched a new business as a marketing communications strategist with a specialty in printing and print buying. She is as comfortable working in social media as she is in traditional media, and now she’s on a mission to help clients build customer communities through carefully crafted content. Dana was the producer of the annual Print & Media Conference.
Although she has exited the event business, Dana is still publishing her Print Tips newsletter each week. For more details and to sign up for her newsletter and marketing blog, visit www.margiedana.com