Do You Know WHY?
If you want to think at the deepest level, you must examine what others say. You have to engage in active listening to get to another person’s "why" and not their surface level "what and how" communications.
Have you noticed that musical artists always talk about the "records" they are making. Huh? When is the last time anyone saw a new record?
Have you ever reflected on why coaches and athletes say they are going to watch the film or tape to prepare or review? Really? I am pretty sure they are more likely to use their digital devices than an old fashioned film reel. Yet, we hear these expressions in both industries all the time. Why?
Click here to watch the one-minute video or below where I explain this topic further.
People have been saying such things forever—it has become ingrained in our minds and has been passed down—and thus becomes part of our individuals beliefs. This is a simple post designed to make you think in a new way.
The next time you hear another person talking about something, pay careful attention to what they say by trying to understand “why” they are saying it. This subject is covered in great detail (middle section) of my newly released book, "Would You Buy from You? Your Brand Makes the Difference."
Ryan T. Sauers has spent 25 years leading and/or consulting with printing, graphics, promotional and visual communications related organizations. Ryan is President of the independent consulting firm, Sauers Consulting Strategies, founded in 2010.
Key areas of focus of the firm include: sales training, marketing strategy, personal branding, leadership development and organizational change.
Sauers is a frequent national speaker and columnist. He has been recognized as one of the top 80 CMOs in the world and achieved the top designation of Certified Marketing Executive through Sales and Marketing Executives International.
Sauers is an adjunct university professor teaching leadership and communication courses to current and aspiring leaders. He is a Certified Myers Briggs, DiSC and Emotional Intelligence Practitioner (one of few in US to achieve all 3 rigorous certifications related to human communications, personality & behavior).
Sauers is working on his Doctoral degree in Organizational Leadership and hosts a radio show in Atlanta (Marketing Matters). He is author of the best-selling books Everyone is in Sales and Would You Buy from You? More info at: RyanSauers.com