Do You Have #TweetCred?
Most of us have heard the expression “street cred” in regard to what one’s peers think about a person. My twist on that is what is your #TweetCred? You see, we live in a 140-character world that is filled with abbreviations, emoticons and my personal favorite—and old reliable—LOL.
So, in an instantaneous, I want it now world that has a short attention span...what do you do? First, you use the KISS (Keep It Simple Stupid) model. Our communications are designed to convey our thoughts to others. However, such thoughts are ineffective unless the audience understands the message that you are trying to present. So KISS (not me) if you desire to have #StreetCred.
I also recommend you follow the Five C’s of Effective Communications (outlined as a chapter in my “Everyone Is in Sales” book) to become more effective communicators. The Five C’s include clarity, consistency, creativity, content and connections. If you include these qualities of communications into your daily life, your business and personal relations will improve. First, in our world, where a tweet (140 characters can say a lot) you should be thinking...is your information clear and easy to follow? Second, are you consistent in what you say, do and write in all mediums? Do you walk the walk? Third, how creative and unique are you in your approach? Nobody wants to be bored. Fourth, how strong is your content? Great content, whether original or curated, is incredibly powerful. Fifth, how strong of a connection are you creating with others? This is why some people sell value whereas others sell price.
Connections are all about the relationship and value. So, I challenge you to embrace the Five C’s of Effective Communications and begin earning some street cred...oops...I meant #TweetCred.
Ryan T. Sauers has spent 25 years leading and/or consulting with printing, graphics, promotional and visual communications related organizations. Ryan is President of the independent consulting firm, Sauers Consulting Strategies, founded in 2010.
Key areas of focus of the firm include: sales training, marketing strategy, personal branding, leadership development and organizational change.
Sauers is a frequent national speaker and columnist. He has been recognized as one of the top 80 CMOs in the world and achieved the top designation of Certified Marketing Executive through Sales and Marketing Executives International.
Sauers is an adjunct university professor teaching leadership and communication courses to current and aspiring leaders. He is a Certified Myers Briggs, DiSC and Emotional Intelligence Practitioner (one of few in US to achieve all 3 rigorous certifications related to human communications, personality & behavior).
Sauers is working on his Doctoral degree in Organizational Leadership and hosts a radio show in Atlanta (Marketing Matters). He is author of the best-selling books Everyone is in Sales and Would You Buy from You? More info at: RyanSauers.com