Do You Have the Right Sales Systems?
My prospect lists used to be scribbled on pieces of paper!
I had no system for keeping in touch with prospects and customers. If I was lucky, I would remember to put someone on the right list. I would actually get to make contact with that person at the right time.
However, most of the time I simply couldn’t work out whom I was supposed to be getting in touch soon. Worse still, I didn’t have a system in place for keeping track of my sales calls. I was losing business because I wasn’t calling people at the right time.
My sales used to suffer simply because I wasn’t organized
That’s why it was so important for me to develop the right sales systems. I had to find the right processes that let me focus on selling rather than wasting my time trying to keep track of what was happening. I couldn’t afford to lose business because I was failing to make the right sales follow-ups.
These days, I’m a lot better at making the most of my selling time. This is due to the systems that I have developed over the years.
Sales systems can sound scary for a lot of people
Don’t worry if you are one of those people: I like to keep things simple! Here are some of the systems that have really made a difference for me:
- Chaos planning
- Having a sales diary
- Using never-ending tasks (they are a lot better than they sound!)
Look out for more on these systems in my next few articles.
P.S. Find out more ideas on how to increase sales with today’s buyers: download my free e-book “Ten Common Print Selling Errors and What To Do About Them” right now. You’ll also receive my regular “Views from the print buyer” bulletin, full of ideas on how to sell print effectively. Also, if you want to find out more about these systems right now, check out my recently launched book, "How To Succeed At Print Sales: Setting targets, planning the right activities and making sure goals are met."
Many printing companies are frustrated how hard it is to engage buyers in today’s world. That’s where Matthew Parker can help. He is a gamekeeper turned poacher. Parker has bought print for more than 20 years and received over 1,400 print sales pitches. He now uses his buyer’s point of view to give practical advice to printers. He helps them engage with prospects and customers to create profitable relationships.
Download his free e-book, "Ten Common Print Selling Errors And What To Do About Them" and check out his recently launched book, "How To Succeed At Print Sales: Setting targets, planning the right activities and making sure goals are met."