Do You Broadcast or Engage on LinkedIn?
Do you know the difference between broadcasting and engagement?
Broadcasters are the ones who post a lot of content. Engagers are the ones who post less content and try and create conversations. They always respond to comments on their posts. You cannot expect the same from a broadcaster.
Naturally, most people would expect me to tell people to be an engager rather than a broadcaster. But this isn’t necessarily the right choice.
Being an engager isn’t necessarily better
Choosing whether to broadcast or engage depends on a range of factors. These include:
- How much content you post: it’s hard to broadcast if you only post a couple of times a week
- What’s your goal on LinkedIn: building relationships or brand awareness?
- Do you have time to engage: not everyone can answer lots of comments
- Can you automate your posting?
As you can see, there are advantages and disadvantages to both approaches.
You can always mix and match
I like to engage on my personal LinkedIn profile, but broadcast on my company page. In addition, I also broadcast when I am busy or away. Broadcasters are sometimes looked down on. But, if you are creating views and awareness, it is nothing to be ashamed of.
P.S. Download my free e-guide “Ten Social Media Rules For Print Sales People” right now. You’ll also receive my regular “Views from the print buyer” bulletin, full of ideas on how to use social media and sell print effectively.
Also learn my LinkedIn content strategies that gain me thousands of views: grab the recording of my LinkedIn Content Mastery webinar. Here’s the link
Many printing companies are frustrated how hard it is to engage buyers in today’s world. That’s where Matthew Parker can help. He is a gamekeeper turned poacher. Parker has bought print for more than 20 years and received over 1,400 print sales pitches. He now uses his buyer’s point of view to give practical advice to printers. He helps them engage with prospects and customers to create profitable relationships.
Download his free e-book, "Ten Common Print Selling Errors And What To Do About Them" and check out his recently launched book, "How To Succeed At Print Sales: Setting targets, planning the right activities and making sure goals are met."