Diversifying into New Services Can Help Your Business Thrive
Next week: Marka discusses how to effectively use white space in graphic design.
Today’s FIRE! Point
Diversifying into new services in response to market demand can help your printing company continue to thrive in a declining market.
FIRE! In Action: Bridgeport National Bindery Diversifies and Grows
For most of its history, Bridgeport National Bindery (BNB) in central Massachusetts has served traditional library bindery clients. In 2003, the company began meeting the short-run book production needs of a rapidly growing on-demand customer base. Today, 85 percent of BNB’s business is on-demand. Getting into digital book production has helped BNB thrive while many library binderies have floundered. Over the past year, BNB’s digital printing business has grown 38 percent. Its digital printing segment has also experienced a year-over-year sales increase every year since 2003. And this past year, BNB's overall year-over-year sales grew 44 percent.