The Tribe Discovers the Advantages of Online Survey Research

Last week, the FEI tribe learned the advantages and disadvantages of two possible methods for contacting potential survey respondents. This week, Marka and the tribe discuss the effectiveness of online surveys. Remember, fire = print.

Spring had come to Mount Olympus. The lilacs were blooming and the gods were waking from their winter slumbers. At FEI headquarters, Zoot’s short-pant toga allowed his unfortunately pale legs to re-appear as well. Always focused on business, Marka refused to let the warm weather—or Zoot’s ghost-white calves—distract her from the task at hand.