Direct Mail isn’t going anywhere...
For years we've been hearing about the "paperless office" and the death of the printing industry. While it's true that the industry has been changing, printing is still a very trusted method of communication. What's even more surprising is that even among the coveted 18-34 year old market segment, print is the preferred method of receiving information.
Let me say that again... P-R-E-F-E-R-R-E-D.
That statement seems to go against everything we've thought and seen up until this point but, according to ZDNet, a recent study shows that young consumers prefer direct mail over online media for many types of marketing communications.
The truth is, there's something innately trustworthy in a tangible piece of paper in your hands. Holding something physical, where ink, time, and effort has been committed, just seems to add legitimacy. Let's face it, in this ever evolving digital world where more and more people get their news and information from the internet, we must also accept this information with a grain of salt.
So what do we do with this information? How do we reach people in ways that combine the trustworthy elements of direct mail, with the ever evolving presence of the internet. Three simple words: Multi Channel Marketing!
By combining personalized direct mail with variable data printing, adding pURLs (personalized URLs), and utilizing custom landing pages or micro-sites, you can reach your target audience and get your message heard.
Below is a video link to Universal's multi channel marketing solution, Symphony. Feel free to contact us if you're interested our web demo.