Direct mail... Back-in-the-day or Future Play? Part II
Our belief is that great marketers should deploy both types of direct marketing campaigns. When web-based and direct mail marketing is deployed properly the synergies can produce fantastic results far greater than the sum of the individual parts!
This is why at Universal we utilize and offer our clients both conventional direct mail as well as Symphony, our multi channel marketing software, that incorporates pURLs (Personalized URLs) as part of our marketing strategy. This combination definitely provides a real lift to the response rates of both types of campaigns. In addition with Symphony you have a real time dashboard and can measure results and modify campaigns so you can decide for yourself if your specific campaign goals and objectives have been met.