Direct mail... Back-in-the-day or Future Play? Part II
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Robert Moura
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Tips for improving direct mail and email marketing.
As promised in Part I I will do some of the math to make the case for direct mail as compared to pay per click and email blasts. I stated that we in the printing and direct mail industry had allowed the folks in the web-based world (email blast, SEM and banner ads etc.) to improperly equate a web-based “click” response rate to our typical “direct mail” response rate.
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