Direct Mail 2.0—Talking Integrated Marketing and Postcards with Joy Gendusa

In the video above, Joy shares the 10 elements of a successful postcard.

What are the main benefits of an integrated marketing strategy?

• They hit the prospect from many channels.
• Prospects see the message over and over and you get the benefit of repetition for a low cost.
• They give credibility to the marketer/business—meaning when prospects get a piece of direct mail and then also see that business online (or visa versa), the trust and affinity for that business rises in the mind of the prospect

What will attendees to your session at the Integrated Print Forum learn?

Attendees will learn the importance of integrating both direct mail and online marketing and how to integrate them effectively!

What do you hope take away from the Integrated Print Forum? For me personally, I just love meeting like-minded entrepreneurs and sharing ideas!

We’d like to thank Joy once again for speaking with us, and we look forward to her presentation at the Integrated Print Forum!