Designs of the Quarter: Q1 2011
This year's first Designs of the Quarter are here! The categories this time around were pre-media, online ads and embroidery digitizing.
I love this first design. The clean grey-on-white text, the pop of red, those luscious-looking strawberries . . . It just holds your attention and makes you want to read it.
Seems like the judges loved it too. Here's what they say:
The design has a simple but effective layout that immediately catches the eye and uses color very well (note how it is balanced in four areas with red accents that are not overwhelming). The fact that it is an ad promoting heart health and Go Red For Women was an added plus!
However, the first one wasn't the only design the judges loved. They liked this one so much they had to pick two winners this time. (First time I've seen this happen!) The judges comment:
The design is complex with quite a bit of required content but it successfully makes viewers want to pick up the phone and order pizza using the featured coupons. The right elements are stressed and the food looks delectable. Plus, it represents the challenges we face working for retailers because every inch of space has to be maximized but pages must still be attractive and balanced.
The judges' comment on the winning online ad is simple.
We loved how this ad made us hungry (which we have to imagine was the goal) and worked well for Valentine's Day.
Strawberries, pizza, chocolate. Do you see a theme here?
Now, where have we seen this design before?
This is the second time I've used a winning embroidery design on the blog before the winners were announced. Maybe I should start a betting pool. Anyway. The judges say: