Designs of the Quarter: Online Ad, Coupon, Vector Art
This eye-catching ad was an easy choice for Design of the Quarter because it grabs attention. Regardless of the online newspaper's headline, you can't ignore the ad because it surrounds the content. Even better, it earned high praise from our client: "We need to keep maintaining the high quality we've become accustomed to through Affinity Express. This is an AWESOME piece of creative built by your team. Keep up this great work."
Coupon layouts can be very difficult because of the complexity. In this case, the layout is balanced not busy, the football theme is advanced appropriately and the food images are used to entice viewers to indulge. Plus, the logo is featured to successfully advance the branding on top, next to the combo offer and in each of the coupons. Thanks to this design, you are not going to forget where to go to get chili cheese fries at a good price.
The design above is what the customer sent in to replicate. As you can see, it isn't the easiest design to recreate. So it's extremely impressive that the artist managed to copy it so faithfully. The most important strength in this design is the detailing. Normally, when a design like this is done, it ends up looking a bit cartoonish. The artist successfully avoided that tendency. Every detail in the face, the highlights in the hair and the colors in the dress are spot on.