Designing Powerful Presentations
Of course, you should learn everything you can about the person you are meeting with and his or her organization to ensure you include applicable content. But you should also visit the website to make sure you are using the current logo (some companies even publish their branding standards online).
Get a sense of the look and feel of the website: is it clean with a lot of white space, jammed with links and information, or mostly images and very few words? The website is a good guideline on how you should structure your presentation.
Something else to look for is any visuals you can adopt for your content. For example, if your prospect has a graphic outlining their quality assurance process, you can adapt the format and add your own points.
Fade into the background
Take your logo off the slide template. I know, it sounds counter-intuitive. But don't you think your contact will feel much more important if it is all about their company, needs and goals versus yours? You can certainly put your name with a copyright symbol at the bottom to protect confidential information like we do. I have found that this step keeps me focused on what is crucial to the people I meet with versus what I think is important.
Customize as much as possible
Building on the previous point, go beyond pasting a name or logo on the cover slide. For a recent meeting, we took our prospect's logo and integrated the Affinity Express logo symbol into a completely new design. This was a perfect way to reinforce our capabilities and we impressed a worldwide category leader with this tactic. We also created a visual to address the Affinity Express services they were considering. Think about your business and how you can showcase your specific skills in the design.