Designing Multiple Pieces of Marketing Collateral for a Brand
The fundraising efforts were a tremendous success (the campaign total to date is just over $900,000), but what made our contributions effective was the way we took an established logo and national design requirements, and built upon them to set the Chicago chapter of Go Red for Women apart. It is an excellent example of how to create materials for your clients that are true to their brand while increasing effectiveness and satisfaction by interpreting that style in new and innovative ways.
Affinity Express Senior Designer for Marketing Mel Fernandez was responsible for all of these designs and has advice for designers who need to develop and execute these types of campaigns (and providers who want to grow beyond delivering individual products to capture a greater share of business from clients).
But first, take a look at some of the designs.