Designing Landing Pages that Convert
4. Sell one thing at a time: A landing page that offers multiple deals could lead to more confusion than conversion. So the best approach is to keep things simple for consumers and design multiple landing pages where each concentrates on a particular client segment, product category or service and has only one main deal. This way, you will hold the attention of visitors. 5. Make the call to action loud and clear: Once the deal is understood by visitors, they look for the next steps in the process. Vaguely written calls to action or those that are hard to find on the page make it difficult for users to complete the process and are a major factor in page abandonment.
6. Share positive feedback: Customer testimonials are proven drivers of sales. According to statistics from Econsultancy: 61% of customers read online reviews before making purchase decisions. They can speed up the sales process by eliminating doubts potential customers have about products, reinforce positive attributes and can contribute to the selection of products.
7. Create different landing pages for mobile users: Mobile landing pages have to follow all these tips, as well as accommodate the restrictions of screen size and bandwidth of mobile handsets. This means streamlining the options and limiting the messages to fit screens without looking cramped. Keep forms simple with no more than four input fields. Designs that are finger-friendly definitely earn brownie point from consumers, so bigger buttons and easier navigation are important. Last, but definitely not least, landing pages should open up quickly on all mobile devices and in the lowest bandwidth zones. Visitors will quickly move onto competitive sites if pages take too long to load. Have you designed any campaign-specific landing pages? What advice do you have to ensure they increase conversions and sales?
