Designing Call-to-Action Buttons that Customers Click

The three worst colors for call to action buttons:
1. Black: Black is dark and gloomy. Since it blends into the background of most pages, it becomes one of the worst color to use in call to action buttons.
2. White: White is the second worst choice for your call-to-action buttons because: 1) it blends into the background and 2) it does not evoke any emotions among viewers. These are two things you never want for your CTA buttons.
3. Brown: Brown is a dull color that does not convey warmth or inspire action. Firefox uses a CTA button in vivid green, which is revolutionary in terms of call-to-action graphics.

As websites vary in their color palettes, content styles and desired visitor actions, you should try different colors, shapes and placement to see what works best to get the highest conversions on your websites and online campaigns.

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