Designing Business Cards For Your Brand
"If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks." --Leo Burnett
Despite the growing prevalence of smart phones and tablets, business cards are still important tools for sharing contact information and building relationships. You don't have to use special apps or worry about compatibility, and they are cheap. They are also a branding opportunity to build credibility and share your company's personality.
First and foremost, business cards have to provide the contact details that are appropriate for your industry, including at least two of these: an email address, phone number or website URL. The design should help you communicate this more effectively rather than distract or make information difficult to read.
Aside from the details, the starting point for designing a business card is the logo, as it will guide your choices for colors and fonts.
Here are some other considerations:
- Orientation: landscape or portrait
- Sides: one- or two-sided
- Edges: square or rounded
- Shape: rectangle, oval, etc. (for the more adventurous!)
Using the Affinity Express brand, here are four alternatives for business card designs. You can see that the logo, colors and fonts all remain consistent.
Extension of existing materials
Below is the business card we designed to better highlight our social media sites. It builds on the existing branding and stationery we had, using the blue and yellow bar at the bottom. By moving the physical address of our headquarters to the back, we got more room to list the blog, Facebook, Twitter etc., on the front. Plus, we find our address is not used very much so it was not a sacrifice to move it.
Crisp and creative
In this design, we made the front clean and concise by just including contact numbers, email and website—only the crucial details, so it is easy to read. On the back, we leveraged our brand colors in an interesting way to suggest the creativity you would want from a company that specializes in advertising and marketing production (but without affecting readability). By making the corners rounded, the card creates a modern and friendly impression.