Demand Generation Activities Help Your Business Acquire/Convert More Leads

Last week Fire Enterprises (FEI) Sales Tribe Leader Zoot gave apprentice salesperson Ganymede some tips on how to differentiate FEI by positioning the company as a secondary provider. This week, FEI Marketing Tribe Leader Marka introduces the concept of demand generation to the tribe and explains how these activities can help FEI capture, qualify, and convert new leads. Remember, fire = print.

As FEI’s morning marketing meeting began. Zoot stood up and turned his grog mug upside down to show it was empty.