Dear Printers: Where WERE You?
These print customers didn’t vent. They didn’t complain. They didn’t dump on printers. This year's group impressed me in this regard: they averaged 20 years in the field. They take their jobs seriously. They view printers as partners.
I don’t get why more printers don’t take advantage of these opportunities. Think of what you’d have learned if you’d joined us this month in Chicago!
I’m guessing that the printers who were in the audience came away with loads of insights to make them more responsive to their customers and, therefore, more successful. Good for them.
Long regarded as a print buyer expert and trade writer, Margie Dana launched a new business as a marketing communications strategist with a specialty in printing and print buying. She is as comfortable working in social media as she is in traditional media, and now she’s on a mission to help clients build customer communities through carefully crafted content. Dana was the producer of the annual Print & Media Conference.
Although she has exited the event business, Dana is still publishing her Print Tips newsletter each week. For more details and to sign up for her newsletter and marketing blog, visit www.margiedana.com