Dan the Print Buyer is Cutting $30K from Print Budget

Are you ready when your Dan does this? Here is Print Buyer Dan’s post today to his 30,000 peers who are on a listserv with me. Pretty scary stuff if you only offer print and mailing services. I did not add or subtract one word from this post. Take it for what it is worth.

May 19, 2011 post:
We’re looking to save about $30,000 annually by drastically cutting back on the number of printed mailings that we do for our 11 chapters. They collectively run 50+ seminars annually, but we believe that we can maintain or increase attendance using electronic communication almost exclusively. One of our chapters voluntarily agreed to suspend print mailings this past year and saw no decrease in attendance.