Cut Direct Mail Costs - Advice from the Experts!
To read the entire article about more ways to cut your direct mail costs check out, our full News & Insights article.
Regardless of what industry you’re in, the greatest pressure your organization is facing today is the weak economy. As a result, direct mailers have been challenged to trim their production costs while still delivering results. We asked a panel of industry experts - Jeanne Combos, the Director of Annual Appeals at the Catholic Diocese of Arlington; David Griffiths, Production Director at Siquis, LTD; and Amy Moorman, Communications and Board Activities Coordinator
at Dental Trade Alliance – how they met this challenge . .
How do you design an effective direct mail piece to improve responses and remain as budget friendly as possible?
These direct mailers suggested the need to work closely with your designer to ensure that any changes made to your direct mail design don’t incur additional costs, either in production or postage.
A few years back I did a mailing that contained an eight panel folded brochure and a die-cut prayer card. After reviewing the pieces we decided to make one of the panels of the brochure the prayer card by adding a perf to the brochure so that the prayer card could be removed. This cut production costs in two ways: 1) the die cutting of the prayer card was eliminated, and 2) there was one less insert in the mailing package. The additional cost for the perf on the brochure was minimal compared to the die cut cost of the prayer card. – Jeanne Combos, Catholic Diocese of Arlington
Read the full article in News & Insights to see what other experts had to say ways to trim production costs.
