Customer Retention Systemization Is an Alien Concept

By Philip Beyer

Why should customer retention be the top priority for every business? Because sales experts say, that getting a new customer is five to 25 times as hard as keeping an existing customer.

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Business Management - Industry Trends

Philip Beyer Author's page

Philip Beyer, founder/president of Ebiz Products LLC and founder of Beyer Printing Inc. in Nashville Tenn., is a chronic entrepreneur, business systems analyst and consultant. Author of "System Busters: How to Stop Them in Your Business" and recipient of an InterTech Technology Award for the design and development of System100 business process management software. Beyer speaks to business owners across the country on how to bring lean, sustainable order to their businesses. Contact him at (615) 425-2652.