Customize Social Media Profiles to Win Social Fans
Cadbury directly connects followers around the world with Cadbury products, promotions and personalities via Hangouts On Air.
Add personality to your Twitter profile:
Some features introduced by Twitter last year help you customize your profile and add spice to your company’s presence on Twitter:
Brand your profile header:Twitter allows you to add profile header images to your account, making the main image look much like the Facebook timeline format’s cover image. You can build the background with various color palettes and patterns, as well as design a custom profile background.
Use updated photo streams:Twitter’s mobile apps introduced “photo streams” that aggregate photos uploaded in tweets over time in one location within the Twitter application. It’s a swipable feature which makes sharing by followers much easier.
Get visual across multiple platforms:Twitter can be shared across all platforms including iPad, iPhone and Android with slight differences. A custom background which displays on the web is not seen on mobile platforms. Conversely, the photo stream doesn’t show up on the web.
Jeff Zucker, CNN's new president describes Twitter as a frenemy. The brand tweets about latest news as well as social/political issues to create a lot of buzz and engagement.
Adopt the “New Look” on Pinterest:
New and updated design features on Pinterest help viewers by offering simplified navigation, larger pins and enhanced social sharing tools.
Increased size of pins: Pins that were 600 pixels wide earlier are 735 pixels wide now, which give you a bigger window to show your creativity, feature pictures of new products and share pictures uploaded by fans.
Offers multiple actions for pins: Pinterest empowers viewers by enabling them to perform different actions beyond the usual Repin or Like. On expanding the pin, visitors see more pins from the same boards as well as from the same websites. They can see the number of pins, repins and the links to the images above the pins. The share button on the top helps viewers to share the pins on other social networks and even gives the option to share pins with their friends via email or through Facebook.
