Customize Social Media Profiles to Win Social Fans

Marketing is all about reaching out and forming a connection. Whatever product you market and whoever you target (e.g., youth, mothers, honeymooners, local businesses, big corporations, etc.), it’s all about people. This is why social media is important. It allows you to have a direct dialogue with those who matter to you. As Kelly has noted, social media might influence different categories of business in different ways but there is no question that they do influence.